Privacy Policy
Last updated: 11/27/2025
Welcome to BuildThePuzzle.com (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, make purchases, or interact with our services.
By using our site, you agree to the practices described here. If you do not agree, please discontinue use.
Quick Navigation
- Information We Collect
- How We Use Information
- Legal Bases (GDPR)
- When We Share Information
- Cookies & Tracking
- Analytics, Ads & Email
- Payments, Fulfillment & Shipping
- Data Retention
- Your Rights (GDPR/CCPA/CPRA)
- Children’s Privacy (COPPA)
- International Transfers
- Security
- Changes to This Policy
- Contact Us
1) Information We Collect
We collect information to provide and improve our services:
- Account & Order Info: name, email, phone, billing/shipping address, order details, customization requests (e.g., custom puzzle artwork), gift messages.
- Payment Info: processed securely by our payment providers (we do not store full card numbers). We may receive limited tokens/confirmations.
- Technical Data: IP address, device/browser type, pages visited, referral URLs, approximate location, cookies/identifiers.
- Communications: messages you send (contact forms, email, chat), product reviews, survey responses.
- Marketing Preferences: newsletter opt-ins/opt-outs and related engagement (opens/clicks).
- User-Generated Content: images or text provided for custom products; you confirm you have rights to use and share them with us for production.
2) How We Use Information
- Process and fulfill orders, including customization and delivery updates.
- Provide customer support and respond to inquiries.
- Operate, maintain, and improve our website and services.
- Prevent fraud, enforce our Terms of Service, and comply with legal obligations.
- Send transactional emails (order confirmations, shipping notifications).
- Send marketing communications with your consent or as permitted by law (you can opt out anytime).
- Personalize content, recommendations, and promotions.
3) Legal Bases (GDPR)
For users in the EEA/UK/Switzerland, we rely on the following legal bases:
- Contract: to process your order and provide the services you request.
- Consent: for marketing emails, certain cookies, and where required by law.
- Legitimate Interests: to improve services, prevent fraud/abuse, and personalize experiences—balanced against your rights.
- Legal Obligation: to meet tax, accounting, and regulatory requirements.
4) When We Share Information
We do not sell personal information. We may share information with:
- Service Providers: website hosting, payment processors, analytics, email platforms, customer support, printing/fulfillment partners (see next section). These parties process data under our instructions.
- Business Transfers: in connection with a merger, acquisition, or asset sale with appropriate safeguards.
- Legal & Safety: to comply with laws, respond to lawful requests, or protect rights, safety, and property.
5) Cookies & Tracking
We use cookies and similar technologies to remember your preferences, keep your cart, analyze traffic, and personalize content/ads. You can manage cookies through your browser settings and (where required) via our on-site cookie banner.
- Essential: site functionality, checkout, security.
- Analytics: understand usage and improve performance.
- Advertising/Retargeting: show relevant offers (if enabled).
See our Cookie section and consent tools for choices.
6) Analytics, Ads & Email
- Analytics: We may use platforms such as Google Analytics/GA4 or similar to collect aggregated usage data. You can opt out with platform-specific tools or your ad settings.
- Ads/Retargeting: If used, ad networks may set cookies/IDs to measure performance and show relevant ads. Opt out via ad settings or device preferences.
- Email Marketing: If you opt in, we will send newsletters and promotions. You may unsubscribe any time via the link in emails or by contacting us.
7) Payments, Fulfillment & Shipping
Payments: We integrate with third-party processors such as STRIPE/PAYPAL/SHOP PAY/OTHERS (update as applicable). These providers collect and process payment info in accordance with their own privacy policies.
Fulfillment: Many orders are produced and shipped by our print-on-demand partner Printify and its global network of print providers. We share necessary order details (e.g., product, artwork, shipping address) to produce and deliver your items. Print providers may be located in different countries depending on availability and your delivery address.
Shipping: We share shipment details with carriers to deliver your order and provide tracking updates.
8) Data Retention
We keep personal data only as long as needed for the purposes described, including:
- Orders & invoices: retained to meet tax/accounting obligations (typically 6–10 years depending on jurisdiction).
- Marketing data: retained until you opt out or your consent is withdrawn.
- Website logs/analytics: retained for a commercially reasonable period for security and performance.
9) Your Privacy Rights
Your rights depend on your location. Subject to legal limits, you may have the right to:
- Access, correct, or delete your personal information.
- Object to or restrict certain processing.
- Data portability (receive a copy in a machine-readable format).
- Withdraw consent where processing is based on consent.
To exercise rights, contact us at sales@buildthepuzzle.com. We will verify your request consistent with applicable law.
CCPA/CPRA (California): California residents can request access, correction, deletion, and information about disclosures for business purposes. We do not sell or share personal information for cross-context behavioral advertising as defined by CPRA. To submit a request or an opt-out preference, contact us at sales@buildthepuzzle.com or visit Do Not Sell or Share My Personal Information.
10) Children’s Privacy (COPPA)
Our site is intended for general audiences and family shopping. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe a child provided personal information, please contact us and we will take appropriate action.
11) International Data Transfers
We may process and store information in the United States and other countries (including where Printify’s providers operate). When transferring personal data internationally, we use appropriate safeguards such as Standard Contractual Clauses where required.
12) Security
We implement technical and organizational measures to protect personal information (e.g., HTTPS, limited access, encryption where appropriate). However, no system is 100% secure. Please use strong, unique passwords and protect your account.
13) Changes to This Policy
We may update this Privacy Policy periodically. The “Last updated” date at the top will reflect the most recent changes. Continued use of the site after changes indicates acceptance.
14) Contact Us
BuildThePuzzle.comEmail: sales@buildthepuzzle.com
